heyComputer: How can algorithms and data mining be utilized to facilitate an immersive experience?
FINAL MAJOR PROJECT
2024
SHORTLISTED FOR PETER CANNING MEMORIAL AWARD 2024
RESEARCH QUESTION
How can algorithms and data mining be utilized to facilitate an immersive experience allowing individuals to understand and empathize with diverse realities or perspectives based on other people’s online behaviors and digital footprint?
VALUE STATEMENT
heyComputer is a responsive installation highlighting how points of view can be constructed through targeted content on social media.
This installation aims to demonstrate how people can become victims of microtargeting, where personalized content creates narrow echo chambers. It poses critical questions about the role of these algorithms in shaping our view of the world, and how personal interests online contribute to ideological isolation.
Ultimately, the installation seeks to engage visitors in a discussion about the impact of social media on our ability to see diverse viewpoints, and to encourage critical thinking about how our data is used to manipulate our worldview.
HEYCOMPUTER TRADEMARK AUDIO
Credit: In collaboration with Max Zampano
SKILLS AND TECHNIQUES USED ▼
Storytelling
User Interviews
Design Research
User Journey
Testing
Creating Personas
Agile Process
Branding
Primary and Secondary Research
Survey
Data Cleaning
Contextual Interview
Trasformative Design
Graphic Design
Installation Design
Projection Mapping
Media Pipe
Arduino
Aftereffect
TouchDesigner
Illustrator
Photoshop
READ ARTICLES▼
The Peter Cannings Memorial Award 2024
ARTICLE
2024