No Plastic. Just Paper. The paper straw manufacturer founded in Dublin, Ireland.
JBX PAPERPAK
2021 - 2024
BRIEF
JBX PaperPak is a family-run paper packaging manufacturer founded in and operating out of Dublin, Ireland. Creating a new visual identity for the company, from their new logo to their new product packaging/merchandising and e-commerce platform.
BRANDING
A modern, simple logo focused on environmentalism was created to present solutions to the climate crisis. It tested the limits of simplicity while showcasing various solutions the logo could represent.
PACKAGING DESIGN
I worked on three different packaging designs: one for 100 straws, another for 250 straws, and a third for 500 straws. Each package required a QR code section to enhance the brand's connection with the consumer's digital experience.
E-COMMERCE PLATFORM FOR BUSINESSES
A personalized product dashboard for businesses registered on the platform, allowing them to manage their orders. The platform also offers options for repeating orders and downloadable invoices.
Editing options for businesses to update personal information, such as delivery address, payment method, and company details.
Customer support section providing easy access to the support team.
Pallet order tracking calculator to ensure the best value for money while offsetting the carbon footprint.
Order tracking with an easy-to-use interface to ensure the best user experience.
SKILLS AND TECHNIQUES USED ▼
Brand Expression
Design Research
Packaging Design
User Interface
Design Direction
E-commerce Design
Figma
Illustrator
Photoshop